UC Davis Admitted Student Campaign
You know when you get that big envelope in the mail from your dream school?
I got to create that experience for the students who applied to UC Davis. I conceptualized this award-winning campaign, and worked with photographers, designers, videographers, social media pros, and others to bring it to life. Here are a few samples of collateral I produced.
The admitted student brochure—the piece that was in the big envelope.
I wrote and produced this piece. I found the students, conducted the interviews, wrote all the content, provided direction to the designer and photographer, and project managed the whole thing across departments.
Video Testimonials
I worked with campus videographers to produce these videos that brought the campaign to life. I coordinated the shoots, developed the interview questions, provided broll lists, and managed reviews and edits.